EVEN PLAN is a fashion brand that operates in the open.

Design decisions, operations, every step in building the brand — including the missteps — are documented here.

This way of operating is itself an experiment. We are not sure full transparency suits a fashion brand. We are not sure publishing our process and failures will hurt competitiveness. We chose to do it, and observe the results.

We are not advocating for this approach. We are testing it.

This is a living document. It updates as the brand operates.

Some content will be revised or removed. Every change and its reasoning will be recorded.