EVEN PLAN is a fashion brand that operates in the open.

How we collaborate, how decisions are made, what failed — all recorded and publicly accessible. This site is that record.

The brand itself is an experiment. The core team is assembled through profit-sharing rather than salaries. Collaborators contribute skill and time in exchange for a percentage of net profit tied to the brand's actual performance. No one receives fixed compensation. Everyone shares the same risk.

The collaboration model, the remote-first setup, the decision to publish our process — these are hypotheses. They have not been validated. Some may prove effective. Others will be revised or abandoned. The adjustments and the reasoning behind them will be documented here.

We are not advocating for this approach. We are testing it.

This is a living document. It updates as the brand operates.